Reply is a consulting and development company in the fields of digital media and information technology. To celebrate their 10th anniversary, Alizarina was commissioned the project of a book thinking over the impact that the new ICT technologies will have on society and economy. The book has five sections (people, objects, services, networks, companies), each including an essay and various interviews. The common thread is a colour text running on every page, parallel to the other texts Created in collaboration with Gianni Di Quattro (co-ordinator) and Andrea Lawendel (editorial consultant). The book was selected for the 23rd International Biennial of Graphic Design of Brno.