Alizarina is a visual communication studio founded in 2005 by joining the professional paths of Raffaella Colutto and Silvia Sfligiotti. We design identity systems, editorial products, multimedia exhibitions, websites, cultural campaigns and events.
We see each project as a unique and special experience with our clients, where design allows us to put together consistency and innovation, usability and effective communication, culture and new technologies. We believe in an open way of working and collaborate with a network of partners who help us develop each project at best by contributing their ideas and skills.
We regularly organize lecture series, inviting some of the most innovative graphic and interactive designers. We also curate graphic design exhibitions and participate in juries for international design competitions.
Raffaella Colutto studies in Paris and attends the Scuola Politecnica di Design of Milan as a graphic designer. In 1990 she becomes a professional journalist dealing with magazine design for Arnoldo Mondadori Editore and since 1993 she has collaborated with well-known publishing companies as a freelance designer.
She develops a personal interest in interactive graphics, designing the first Cd-roms and has later worked as a professional consultant, working for advertising and multimedia companies, on an exclusive basis, first for Orchestra and later for Reply, being in charge of their corporate IDs. It is for these companies that, as a Webdesigner and Art Director, she takes care of the image of the most important hi-tech communication projects, from websites to multimedia kiosks, from TV on demand to mobile phone displays.
In 2000 and 2001 she takes part, as a tutor, in the graduation course in Industrial Design of Politecnico di Milano, coordinated by Alberto Veca.
Silvia Sfligiotti is a graphic designer, educator and design critic. Besides her design work at Alizarina, she writes on visual communication, teaches and holds lectures at international conferences and several universities and design schools in Italy and abroad. She’s co-author of five books on visual communication and typography and curator of design exhibitions; from 2012 to 2017 she was co-editor of the Italian graphic design magazine «Progetto Grafico». In 2008 she was scientific coordinator of the Multiverso conference and exhibition, at the Icograda Design Week Torino 2008. From 2008 to 2015 she was part of the jury of the European Design Awards.
She is currently teaching at ISIA Urbino, at the Design department of the University of the Republic of San Marino and at Scuola Politecnica di Design Milano SPD, where she’s also coordinator for the Master in Visual Design and curator of the Design Talks lecture series.